Bold North Local · Trades & Service Businesses

How many customers are choosing someone else because they can't find you?

You're busy running your business. But when local customers search for your services, are they finding you or your competitors?

That's where we come in. We manage your Google Business Profile and local SEO, helping customers find you while you focus on your business.

  • Missed enquiries
  • No time for SEO
  • Competitors getting found
Local tradesperson carrying out professional work inside a customer's property

Local visibility explained

Three ways to be found.

Your customers are searching in different places. Here's how our services help your business become easier to discover.

Google Maps

Help nearby customers discover your business through an accurate, active Google Business Profile.

GBP Management

Local Search

Strengthen your website's relevance for the services and locations your customers are searching for.

Local SEO

AI Search

Make your services and expertise easier for AI-powered search tools to understand and reference.

Optional AEO

Why Bold North Agency?

Your business deserves more than guesswork.

Behind Bold North Agency is over five years of hands-on marketing strategy and implementation experience. We bring that knowledge to helping busy tradespeople and local service businesses improve their online visibility without adding another job to their to-do list.

Personal support

Deal directly with the marketer behind Bold North Agency. A real person who gets to know your business and its priorities.

Strategy into action

Practical improvements, agreed monthly deliverables and clear reporting. Less jargon, more useful work.

Real customer feedback

“Life saver!”

“Bold North Agency have gone above and beyond on our website audit at Your Menopause Nurse Ltd. We didn't expect the level of detail and advice that we've received. We wouldn't even have known which pages needed attention or even where to begin fixing them.

Thankyou so much Bradley at Bold North. Absolutely zero hesitation in recommending you to other business owners. Thankyou so much again. Life saver!”

Feedback from using our Local SEO Audit

Not sure what's holding your website back?

Start with a free Local SEO Audit. Find out what might need attention before choosing a monthly package.

Get My Free Local SEO Audit

Support that fits your business

Three ways to strengthen your local presence.

From managing your Google Business Profile to improving local search visibility, choose focused monthly support that helps customers find your business while you get on with running it.

01 / Google Search & Maps

Google Business Profile Management

A professionally maintained Google presence that keeps your information accurate, active and useful to local customers.

£250 /month

Rolling monthly service · Setup quoted separately


What's included

  • Initial profile review, categories and services
  • Two profile posts or updates each month
  • Human-written responses to up to 10 customer reviews per month
See all inclusions
  • Opening hours, contact and service information updates
  • Uploads of suitable photos you supply
  • Monthly profile performance reporting

Ideal for: Businesses wanting an accurate, active and professionally managed Google presence.

02 / Website & Local Search

Local SEO

Practical website improvements that strengthen your relevance for the services and areas your customers search for.

£350 /month

Rolling monthly service · Setup quoted separately


What's included

  • Optimisation of one existing service or location page per month
  • One locally relevant website article per month
  • Monthly search performance reporting and priorities
See all inclusions
  • Initial review of local search foundations
  • Service and location keyword research
  • Checks on key business listings for consistent contact details

Ideal for: Businesses managing their Google profile but needing stronger local website visibility.

Optional bolt-on

AI Search Visibility & Answer Engine Optimisation

Help your business become easier for AI-powered search experiences to discover, understand and reference when customers are looking for your services.

+£150 /month

Add to Google Business Profile Management, Local SEO or Bold North Local

Additional monthly support includes

  • Initial AI-search visibility and readiness review
  • Optimisation of one agreed customer-question or FAQ content area
  • Review and refinement of appropriate structured data
  • Improvements to relevant service information and trust signals
  • AI-search visibility checks and recommendations
Clear scope. Consistent support.

Packages cover one business location and, where included, one website and one Google Business Profile. Initial setup, substantial remedial work, additional locations, new pages, redesigns and bespoke development are quoted separately. Monthly content includes one round of amendments. Rolling monthly support; cancellation terms are set out in your agreement.

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Your questions, answered

Everything you need to know before you get started.

Clear answers about the packages, what’s included and working with Bold North.

Google Business Profile management focuses on your listing in Google Search and Maps. Our standalone Local SEO service focuses on your website and wider local search foundations. Bold North Local combines both.

Not necessarily. Local SEO is designed to improve your existing website. If its platform or condition limits what we can achieve, we’ll explain that before you sign up.

Yes. The listed packages cover one business location. We can quote for additional locations based on the profiles, website pages and work involved.

Support runs on a rolling monthly basis. We confirm the scope, payment terms and cancellation details in your agreement before work begins.

Answer Engine Optimisation (AEO) focuses on making your business information clear and useful for AI-powered search. When a customer asks a question such as “What should I check before hiring a roofer?”, search tools may show an AI-generated answer with links to relevant websites.

Our optional bolt-on strengthens how your website answers customer questions and explains your services, expertise and credentials. It builds on sound SEO foundations, helping search tools and customers understand what you offer. Google does not require special AI markup, and inclusion in AI answers is not guaranteed.

Add it to any of our three monthly packages for an additional £150/month. We agree the content area and scope before work begins.

No. Search positions and enquiries depend on several factors, including competition, location and demand. Inclusion in AI-generated answers cannot be guaranteed either. We commit to the agreed work, clear reporting and practical recommendations.

Access to the relevant website and Google Business Profile, accurate business information, suitable photos and timely approval of content. You retain ownership of your accounts.

Free Local SEO Audit

Not sure which service you need?

Start with a free Local SEO Audit. See where your website could be holding back your local visibility and what to prioritise next.

Clear findings. Practical next steps. No obligation.

Get your free audit