PROVEN RESULTS

Case Studies

Discover how we engineer high-performance web architectures, custom APIs, and managed Shopify systems that deliver measurable commercial equity for B2B trade brands.

CASE STUDY: EPMS SUPPLIES LTD

Driving 178% Growth in Google Search Visibility for EPMS Supplies Ltd

EPMS Supplies Ltd distributes specialist construction products to trade networks across the UK. Their existing digital setup relied heavily on phone and email, with limited online routes to buy and fragmented access to technical information.

We rebuilt the digital architecture around product discovery, procurement, technical resources, e-commerce and organic search growth.

WHAT WE BUILT

A custom-engineered architecture built around EPMS Supplies Ltd's product catalogue, trade sectors, commercial credentials and search strategy.

A dedicated online sales channel alongside existing phone and email ordering, giving customers a faster route to purchase.

A secure relational database and custom API connecting the commercial website, technical resources and wider digital infrastructure.

Search architecture structured around products, manufacturers, sectors, technical resources and high-intent commercial searches.

THE RESULT

Measurable Organic Growth

178% Search visibility growth Google Search impressions
9.4% Search CTR First 3 weeks
7.2K Search impressions 3-month reporting period
2,000+ Technical documents Searchable infrastructure
  • 351 clicks in the first 3 weeks: Generated from 3,750 Google Search impressions, producing a 9.4% search CTR.
  • 594 organic clicks: Generated across the three-month Google Search Console reporting period.
  • 35% non-branded search traffic: More than a third of search discovery came from people searching beyond the EPMS Supplies Ltd brand.
  • Trustpilot recognition: The new digital platform was directly named and praised in a customer review.
Web Design & Development Shopify E-Commerce Custom API Integration Strategic B2B SEO
INFRASTRUCTURE SCALE

Infrastructure Built to Scale.

We built the infrastructure to make thousands of technical resources instantly searchable and accessible.

2,000+

Technical Data Sheets

Indexed in a searchable technical hub and connected to EPMS Supplies Ltd's wider digital infrastructure.

SEARCH Instantly searchable
INTEGRATION API-connected
ACCESS Available 24/7
Selected Work

Websites designed to look good and work hard.

A curated showcase of recent website design and development projects engineered for commercial clarity, user engagement, and trade growth.

longhornelocksmith.co.uk
Longhorne Locksmiths redesigned website
Longhorne Locksmiths responsive mobile website presentation
Responsive redesign
01

Longhorne Locksmiths — Website Design & Development

A complete website redesign for a professional locksmith serving York and North Yorkshire, focused on clearer UX, stronger calls to action and a responsive experience across every device.

Full redesign UX & visual overhaul
Local visibility On-page SEO + Google Business Profile
Responsive build Desktop, tablet & mobile
Web Design Google Business Profile Development SEO – On page Responsive Design
mharchitecture.co.uk
MH Architecture responsive single-page website
MH Architecture mobile website presentation
Responsive single-page build
02

MH Architecture

We’ve worked with MH Architecture for many years, from the early days of their WordPress site through to the refined, responsive experience you see today. For owner Hakeem, one principle was non-negotiable: the website should remain a single-page experience .

The challenge was to give prospective clients enough information to understand the practice, its services and approach without unnecessary complexity. We shaped the site around a clear user journey, strong imagery and purposeful calls to action, resulting in a streamlined website that is easy to navigate and designed to support enquiries.

Website Redesign UX Design Responsive Design Single-Page Website Conversion-Focused
Shipton Wildflower Woods website displayed across tablet devices in a wildflower meadow
Community Conservation UX-led website
01
Project Timeline

A chronological record of milestones, volunteer activity and the development of the conservation project.

02
Project Galleries

Visual galleries preserving the wildlife, planting, events and ongoing story of Shipton Wildflower Woods.

This project was originally designed and built under our former name, BrightPeak. The screenshots shown reflect the website at handover; later client-managed updates may differ from the original design.

03

Shipton Wildflower Woods Website & Local Discovery

Shipton Wildflower Woods came to us for a website for their community conservation project, based in a village close to home for our founder. Conservation isn't our usual line of work. We took it on because the cause was worth backing and the people behind it were serious about it.

We built a UX-focused site to explain the project clearly and make getting involved straightforward, then set up and optimised their Google Business Profile so the initiative would show up for people searching for somewhere to go, rather than for Shipton by name.

People weren’t searching for Shipton by name – they were discovering it through searches for attractions, parks and nature reserves around York.

1,334 Google Business Profile views
459 Searches
251 Listing interactions
Web Design Gallery Project Timeline Content Design